↑ Return to About Us

C S Wurzberger

C S Wurzberger

C S aka. The Green Up Girl, chief marketing strategist seminar and workshop leader with over 25 years of experience.

C S Wurzberger Owner of Zoo Marketing Tools.com

C S Wurberger is the owner of ATriptotheZoo.com and ZooMarketingTools.com

With a specialized focus on recycled, natural and organic products — as well as pet-related businesses — she rolls up her sleeves and works side-by-side with her clients to assess their current marketing issues, set attainable goals, map out strategies, set up their marketing calendar, timeline and budget. Plus, C S oversees each project to ensure the client’s organization achieves their vision.

C S is well versed in the animal niche as a former owner of a Llama touring company, owner/operator of a summer camp for children and director of a 150-acre, 300-animal USDA- licensed petting zoo.

Her zoo and animal park focus started when she was 7 years old and her parents took her to the Catskill Game Farm, formally located in upstate New York. She was so excited to be at the zoo. As a young child, she was enthralled with animals and spent most of her waking moments reading and exploring the animal world. While at the Catskill Game Farm, she spent her time running from exhibit to exhibit, gazing at each animal with amazement, reading every sign and trying so hard to memorize each and every fact.

Then suddenly she saw this lady behind the bear cage, with a big key chain. She asked her mom, who was that? Her mom answered, “That lady is a zoo keeper. She’s in charge of feeding and caring for the animals.” As C S watched further, the lady unlocked the cage and dropped in the bear’s food. Wow, at that exact moment, C S knew she wanted to be the person with all THE KEYS TO THE ZOO when she grew up.

Before that dream came to life… C S worked with her father and managed their Country Store in Wilmington, Vermont, was the owner of a Llama touring company called “Llunch with a Llama,” owner of a tack shop selling equestrian supplies and then she traveled Northern New England as a sales representative in the gift and toy industry.

Then C S, her 7-year-old daughter, 4 horses, 2 llamas, 2 cats, 2 bunnies, and 2 dogs packed up and move to Portland, Maine to become the director of a 150-acre, 300-animal, USDA-licensed petting zoo, where she created, implemented and marketed their educational programs. (C S is also an avid equestrian and has been riding since she was 2 years old — western pleasure and hunt seat — and trained with some top folks through the years: Sally Swift, Linda Tellington-Jones, John Lyons, to name a few.)

After the owner of the petting zoo retired and closed the zoo, C S went back to school to study web design and Internet marketing. She and her team have assisted hundreds of folks from around the world build and market profitable, successful websites that rank high in the search engines.

One of C S’s passions is teaching and sharing information, and she’s an in-demand web educator. C S shares her real-world expertise with a variety of business organizations devoted to small-business success, including SCORE® Counselors to America’s Businesses, several professional organizations including Center for Women and Enterprise, Boston, national gift shows across the country, including the National Stationery show, NYC, Boston Gift Show, Halloween & Costume show, Chicago, Transworld exhibit’s Variety and Gift Show and educational institutions such as Simmons School of Management, Boston and MBA instructor for Interise, Boston. Plus serves on the board of Magical Earth Retreats; a place where children and adults reconnect with Mother Nature.

Even with her love and devotion of teaching and marketing businesses, something was missing. Her soul was missing the animal world. Deep down she really wanted her life to stand for more, She wanted to make a difference in the world. Her soul wanted to connect people with animals from around the world.

Hence… THE DREAM… www.ATripToTheZoo.com, www.ZooMarketingTools.com and www.ItsOurEarthToo.com were born.

With passion and purpose, she leads a team that connects people who love animals with great zoos, aquariums and conservation centers from around the world. As part of their mission, they lend a helping paw by giving back 20% of their profits to rescue and conservation centers.

This is her work:

  • Promoting zoos, aquariums, nature centers and animal-related locations from around the world in her directory ATripToTheZoo.com so they can attract more visitors.
  • Facilitating the Wild Marketeers at ZooMarketingTools.com. A group of like-minded marketers that come together to find fresh strategies, master the newest marketing tools, and receive professional feedback, all with the purpose of attracting more customers and profits.
  • Presenting seminars and workshops at conferences, trade shows and individual locations.
  • Promoting conservation programs that are instrumental in helping our animals around the world survive and thrive.
  • Raising awareness and teaching people about the endangered animals we share the earth with.
  • Teaching children about endangered animals, both in-person and through the sale of activity kits.

C S’s daughter is now grown and married with twin 2-year-old boys. C S lives in Wilmington, Vermont, where you will find her hiking the mountains, kayaking, horseback riding, and doing anything else that involves nature and the outdoors. Plus, you’ll find her traveling the country, visiting zoos, aquariums, nature centers and writing her Blog.

For marketing consulting, speaking, training and other services, contact C S at 802-258-8046 or CS@ATripToTheZoo.com  

C S is the co-founder of Pawzoola Publishing and a founding member of the Marketing Guide team at www.PetIndustryTV.com.